Projects

We designed and developed an informative, user-friendly website for Renovation Exchange, aimed at educating borrowers, lenders, and contractors about the renovation lending process. The site also serves as a valuable resource for investors, featuring clear navigation, educational content, and easy access to key information, ultimately driving engagement and trust among all user groups.

We collaborated with Kevin Sprecher, a GOLF Magazine Top 100 Instructor and Director of Instruction at Sleepy Hollow Country Club, to create a dynamic online presence that reflects his esteemed reputation in the golf industry. The website features comprehensive information on Kevin's services, including private and group instruction, on-course lessons, and corporate clinics. It also highlights his credentials, such as being named the 2018 Met Section Teacher of the Year and his partnerships with leading golf brands, and testimonials from satisfied clients. Designed with user engagement in mind, the site offers easy navigation and a seamless booking system for lessons, enhancing the overall user experience.

For the Voices of Success Speaker Series 2023, we worked closely with the Malden Chamber of Commerce to enhance their digital presence and drive event engagement. Our team designed a compelling landing page that showcased event details, speakers, and key highlights. We also developed and executed a targeted email marketing campaign to boost attendance, featuring clear calls-to-action and event reminders. Additionally, we managed the event’s social media presence, creating engaging posts that generated excitement and encouraged participation. These efforts combined to increase visibility, drive sign-ups, and create buzz around the event.

​To enhance awareness and increase foot traffic to the Malden Gaming District, we implemented a targeted digital marketing campaign aimed at video game enthusiasts within a 5+ mile radius. By leveraging location-based advertising and engaging content, we successfully attracted local gamers to explore the district's diverse gaming venues and events. This initiative not only boosted the district's visibility but also fostered a stronger sense of community among local gaming enthusiasts.

To improve WeGo Golf’s website user experience, I conducted a contextual inquiry of their old website, uncovering key insights into user pain points. The findings revealed that customers needed more information on the cities where services were available and clearer pricing details. Using this feedback, I redesigned the site to provide better visibility into these areas, making the information more accessible and user-friendly. I then validated the new designs through usability testing, ensuring they addressed user needs and expectations. This redesign led to enhanced user engagement and satisfaction, creating a more seamless online experience for WeGo Golf’s customers.

For Northeast Investment Management, we developed a sophisticated website that effectively represents their status as a Boston-based registered investment advisor managing over $2 billion in assets. The site features detailed information on their personalized investment management services, fiduciary and estate planning, tax consultation, and financial planning. We emphasized their commitment to aligning portfolios with clients' goals and risk tolerance, as outlined in their investment process. The design reflects their professionalism and dedication to client success, enhancing user engagement and trust.